Managing content is not file sharing, nor is it collaborating on a document that has been dropped into a team site for publication. For too long, many thought and still think that content management is about an individual, team or group of users chasing the information they need to complete a document and subsequently a project. People, organizations and businesses spend too much time weeding through incoming information for critical answers they need - right now. Valuable details that exist with and surround the content are not linked to the people, knowledge and expertise they need to reach.
What if instead of going after the content, the content and related information came to you? At IBM, we have done just that. As the industry leader in Social Business and Enterprise Content Management, it should be no surprise that IBM is once again on the "bleeding edge" -doing something that no other vendor has done to date. Don't take my word for it, see what Gartner and IDC are saying in their latest reports
What we have done is created and delivered a product called Connections Enterprise Content Edition, otherwise known as CECE. CECE brings social networking and enterprise content management (ECM) together into one tightly integrated product offering. It is a single, people and document-centric content system that enables businesses to interact with and manage content using social queues. These queues (or constructs) are embedded into the repository so users can take advantage of them regardless of the experience they use the most - mobile device, browser or desktop.
CECE connects your business users and knowledge workers to content across their professional social network. It brings relevant information to the user. You can link natural language tags to content that is managed by an enterprise-class repository and content system—a repository that happens to interpret comments, likes and downloads. These social elements generate a contextual intelligence that turns ordinary content into content that proactively seeks out the right user, team and community. Include the ability to proactively follow the desired information (people, communities, teams & content), and businesses now have the context and ability to act instantly to updated posts and comments. Employees can also view business- critical content through different lenses, such as by likes and downloads. All of this can be extended to broader ECM products and solutions and thus improve your ability to manage risk and help ensure information security.
The title of my blog is and will always be Smarter Content Streams, and if you did not know why I gave it that title, you most certainly do now.
Best Regards,
Cengiz Satir
Program Director, IBM ECM
twitter: @csatir
