Tuesday, January 21, 2014

The Content Collaboration Stream: Bringing ECM, Social & Mobile Together

Olympic Rain Forest Stream
"Ride the content collaboration stream with social & mobile"
The way we work has changed. Today we use mobile devices as a primary means of collaborating for business—and we expect to use these devices to do work anytime, anywhere. At the same time, we are increasingly using social tools for work, connecting with colleagues, partners and customers in new ways. And through all of this, we are generating tremendous amounts of content, most of it unstructured. But are you leveraging the knowledge and expertise used to create his content?

To make the most of these new approaches, we need the right tools.   And not just for accessing content anytime, anywhere, but also for managing it in the context of the work we do. Employees need to quickly discover the content they are looking for beyond traditional enterprise search.   For most, locating the information is just the beginning.  What is more important to the collaboration process however, is the context around the content – who authored it, how many downloads there are and is the content commented on and liked by the experts in the community. Searching for content is no longer good enough. Businesses need to tap into the right knowledge and expertise of the individuals, communities and broader organizations – with out that, you are wasting your time.   Collaboration is more than just a word; it is something that has evolved because the way in which we consume content has evolved.   Why has that happened you ask – because of the volume of content generated has evolved to the point where the speed and accuracy of search by itself is no longer good enough.

If we are limited by how quickly we discover, interpret and determine both relevance and accuracy of information, then the value of collaboration begins to diminish. If we can’t interact with both the people and the content from any device or operating system, then we are weakening collaboration even further.

Fortunately, IBM® ECM solutions such as IBM Content Navigator and Connections Enterprise Content Edition are designed to address these goals. Content Navigator is powerful user experience and platform that enables you to access, collaborate and manage content regardless of device, platform, and operating system.  It’s open standards framework enables businesses to quickly extend the robust out-of-the box capabilities to integrate with existing systems and create custom applications for any industry.

From social collaboration on enterprise content, to external data look-ups and validation within the content collaboration process, to accelerating the intake of claims after a natural disaster via secure mobile content management; IBM ECM has what your business needs.

I hope you’ll join me at IBM Connect 2014 in Orlando, Florida, in January to learn more about the IBM ECM products and solution. I’ll be giving a talk on January 28 at 3 p.m., in the Walt Disney World Swan ballrooms 3 and 4, titled “Bringing The Enterprise Content Management Experience To Social and Mobile” along with John Murphy, vice president of Products & Strategy at IBM. We’ll highlight how Content Navigator and other IBM ECM solutions are connecting people to the right content and driving insightful, efficient business processes.




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